After working for a number of Australian fashion brands, Katie Pratt saw a gap in the Australian market for unique, beautiful designer womenswear that encapsulated modern femininity. Pratt launched ELLIATT from her home in Australia in 2011.
ELLIATT specialises in fine detailing such as embroidery, laces and specialty fabrications - all of which are intrinsic to the brand's signature, high-quality product. Strong feminine shapes paired with innovative embellishment have since become key to the recognisable handwriting of the ELLIATT brand.
Initially focused on occasion wear for the Sydney and Melbourne social scenes, ELLIATT has since grown globally, and is now stocked across 6 continents in more than 1200 boutiques around the world - including majors.
ELLIATT's first flagship store was launched in a luxury mall in China and has since showcased at prestigious fashion weeks including Sydney Mercedez Benz Fashion Week, Shanghai Fashion Week, New York Fashion Week and Virgin Australia Melbourne Fashion Festival.